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About Us

Australian Owned

More than twenty years ago, husband and wife team, Danny and Donna Guest began Blue Illusion, an Australian-owned manufacturing business producing quality casual clothing.

With a passion for fashion and a big vision, the first Blue Illusion store opened in 1998 in Hampton, Victoria. Four gorgeous kids, and more than 90 retail stores later across Australia and New Zealand, Blue Illusion offers genuine and expert personalised service in a beautiful and uplifting environment.

Donna regularly travels the globe gathering inspiration for great wearable fashion and homewares whilst sourcing the latest must have fashion accessories and jewellery.

The Experience

Visiting a Blue Illusion store is a unique tactile and sensory experience. Whilst the e-boutique can't offer you the smell of our beautiful aromatherapy candles, this website is a true extension of Donna and Danny's vision and the experience a Blue Illusion customer deserves. Whether it be online or instore we encourage you to accessorise your life, not just your wardrobe.

The Blue Illusion Difference

Blue Illusion has a strong commitment to the local and global community. Our customers are helping us make a real difference to people's lives every day. See our Community page for more information and how to become involved.

In essence, the Blue Illusion philosophy is to make people happy, while helping them connect with their highest values of nature, home and family.