At Blue Illusion we create a tres chic lifestyle that celebrates the spirit of women, their passion for life and generosity at heart. Our French-inspired style embraces the Joie de Vivre of the everyday, making every experience unique and unforgettable. We welcome you to our ‘Joie de Vivre’, a place to share information, styling tips, travel inspiration and celebrate all things French. We hope you enjoy taking a few moments from your day to enjoy our articles…

Recent Posts

Supporting World Vision this Mother’s Day

Great things can be achieved when communities work together to strive for the happiness, health and wellbeing of people throughout the world. By bringing together our Blue Illusion team and our amazing customers, we have made a huge difference to the lives of many people both in Australia and overseas...

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Bonne Fête des Mères

Celebrate your Mum and all the important women in your life this Mother’s Day with Blue Illusion’s carefully curated selection of gifts for every superwoman; from mothers, to aunts, and grandmothers. We know each Mum is uniquely special, and our customised gift guide was created with that in mind – from fashion, to pampering and beauty, we have something for every Mum. Make this Mother’s Day memorable by showing her how much she means to you with a gift that is c’est parfait!...

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The Iconic Bengajean®

They’ve been described by our customers as the most comfortable jeans in the world, with one customer writing: “I put them on, and angels start to sing”. They are, of course, our famous Bengajeans®, exclusive to Blue Illusion...

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Exclusive Interview with Olivia Newton-John

This month Blue Illusion boutiques host a very special Styling Workshop to support the Olivia Newton-John Cancer Wellness and Research Centre. This incredible Centre helps patients live better with cancer and defeat it through world class treatment, integrated research, leading clinical trials and tailored wellness programs. Our aim is to raise $300,000 for the Centre by 2020 and with your help we’re sure to make it...

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Penny McCarthy talks Personal Style


Australia's top fashion stylist, Penny McCarthy may not be French, but she absolutely makes our Favourite French Things list. Like us, Penny is a complete Francophile and journeyed with us on our magical trip to the French countryside. Being Sunday Life Magazine's exclusive fashion stylist, Penny knows a thing or two about personal style...

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