The Blue Illusion brand embodies and celebrates women, their passion for life and generosity at heart. Our French-inspired style embraces everyday Joie de Vivre making each experience unique and unforgettable. We welcome you to our ‘Joie de Vivre’, a place to share information, styling tips, travel inspiration and celebrate all things French. We hope you enjoy taking a few moments from your day to enjoy our articles…

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Bastille Collection

To celebrate the independent, energetic and confident style of the French, Blue Illusion says Vive la France with our Bastille Day Collection. What better way to add deliciously charming features to your winter wardrobe than making a playful homage to all things Parisian. From our Paris Scenic tee to a classic Breton stripe, this new collection invites you to set free your romantic side – you know you want to!

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Supporting Bali Life

Many of us have travelled to the beautiful island of Bali and been uplifted by the warm smiles and friendly welcome of the Balinese people. It is also obvious in parts of Bali that many people have been abandoned by society with women and children particularly in need of hope...

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