The Blue Illusion brand embodies and celebrates women, their passion for life and generosity at heart. Our French-inspired style embraces everyday Joie de Vivre making each experience unique and unforgettable. We welcome you to our ‘Joie de Vivre’, a place to share information, styling tips, travel inspiration and celebrate all things French. We hope you enjoy taking a few moments from your day to enjoy our articles…
One of the best parts of my job is the different places I travel to. Each year I discover hidden treasures in far-flung countries and meet extraordinary people from varied cultures along the way.
From Hong Kong to London, New York to Bali, and of course my all time favourite, Paris, I love scouring these great cities which inspire the collections you see in our boutiques.
