The Blue Illusion brand embodies and celebrates women, their passion for life and generosity at heart. Our French-inspired style embraces everyday Joie de Vivre making each experience unique and unforgettable. We welcome you to our ‘Joie de Vivre’, a place to share information, styling tips, travel inspiration and celebrate all things French. We hope you enjoy taking a few moments from your day to enjoy our articles…

March 2019

Penny McCarthy talks Personal Style


Australia's top fashion stylist, Penny McCarthy may not be French, but she absolutely makes our Favourite French Things list. Like us, Penny is a complete Francophile and journeyed with us on our magical trip to the French countryside. Being Sunday Life Magazine's exclusive fashion stylist, Penny knows a thing or two about personal style...

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March Styling Workshops


We are honoured to once again be holding our charity styling workshop on Thursday March 7. Blue Illusion boutiques around Australia will play host to an Autumn styling and fundraising workshop in aid of The Baker Institute, which focuses on diagnosis, prevention and treatment of diabetes and cardiovascular disease. New Zealand styling workshops will be in support of the New Zealand Heart Foundation.

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