A Life in Colour - Starring Iris Apfel

4 Jul 2019

Blue Illusion has brought together two international fashion icons to celebrate the Spring 2019 season - Iris Apfel and Chyka Keebaugh.

Photographed in the renowned New York home of 97 year old fashionista, Iris Apfel, the campaign is titled “A Life in Colour”. Iris founded a textile and design firm with her husband Carl, and has acted as a stylist for the wives of nine US presidents. Iris’ love of colour is key to her personal style - she says “I never met a colour I didn’t like”.

Chyka Keebaugh, an astute business woman, joined Iris in New York to photograph Blue Illusion’s latest collection, bringing together two icons of fashion and lifestyle who have embraced colour through their bold and inspirational lives.

Iris effortlessly creates work of art outfits by wearing her more-is-more jewellery with bright, colourful prints. Iris commented, “Let's face it, life can be dull; you might as well have a little fun with colour when you dress”.

Iris first became part of the Blue Illusion family in 2016 when she was the face of our “Ageless” campaign.I had wanted to work with Iris since 2005 when The Costume Institute at the Metropolitan Museum of Art in New York created a show around Iris’ fashion collection. With her unsual sense of dry humour, Iris commented at the time "I always thought to show at the Met you had to be dead.”

She has been described as “a bird of paradise with a magpie eye for sorting and gathering”, and for our Life in Colour campaign, Iris was free to mix and match our Blue Illusion pieces with her own accessories. The result was incredible as always.

I brought together these two women as they perfectly embody the Blue Illusion joie de vivre.

Both are famous for living wonderfully colourful lives and have an intense passion for their work and a love of colour. Both love fashion and interior décor and are not afraid to fully express their unique personalities.

As we say at Blue Illusion, “create your look and make it your own” - we love exploring individual looks with our customers by using your personal style. Iris comments: “You have to know yourself before you can find your own style” - so let’s embrace who we are and celebrate our unique passions.

In the coming weeks we will introduce you to some fabulous new collections including our Bastille Day collection and two exciting new print stories including a bright and lively Midnight Jungle collection and exotic yet feminine Into the Wild trans-seasonal collection.

This time of year is a great opportunity to break free and have some fun with fashion. It may be a little cold outside but as Iris says “the world is so grey - we need more colour than ever”.

18 Comments

Robyn Rountree
6 Jul 2019
Just love Iris Apfel, choosing her to launch your spring “Life in Colour” collection is just wonderful. I look forward to seeing it with anticipation to buy more beautiful clothes to add to my own wardrobe. I just love your clothes& enjoy being able to model them for your Port Macquarie boutique on the Mid North Coast of Australia
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Marlene Mckenzie
6 Jul 2019
I’ve never met a colour I didn’t like.M
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Julia Nuich
6 Jul 2019
What a great story. In my ignorance I did not know of Iris Apfel. Listening to her speak was so enlightening - colours definitely decide your mood. Thanks for an interesting insight of Iris and her thoughts.
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Bev Mitchell
6 Jul 2019
Love Iris when she says" We Cant Live Without Colour"
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Annie Platt
6 Jul 2019
It is so disappointing when a new season starts and their is limited colour.Love the new look and colours
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Jill Buchanan
7 Jul 2019
I couldn’t agree with Iris more, colour breaths life and it’’s own motivating energy. Thank goodness for people like Iris to inspire people like me to be braver.
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Joanne Hessink
7 Jul 2019
Love the concept of Blue Illusion Joie de vivre. Bonne chance
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Rachel Carter
7 Jul 2019
I love colour, refuse to where all black. As a plus size woman waiting for a killer skirt!
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Carole Sargood
8 Jul 2019
I am so happy to see Iris back in your upcoming campaign. What a wonderful woman. Well done Blue Illusion.
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Lynette Springford
8 Jul 2019
I Love color absolutely stands out on people and matches for those that chose their personal choice.
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Marie Finlay
8 Jul 2019
Fabulous!!!
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Julie
8 Jul 2019
Fabulous - I hope I can be like her when I am her age.
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Jennifer Baring-Hunter
9 Jul 2019
Iris is a woman of my own heart - quirky with a passion for colours. That's why I find your scarves so tempting & look forward to buying my next one(s). However, unlike Iris, I can't wear warm shades on their own. I'm a cool girl. Congratulations to Iris for her joie de vivre. She truly is an inspiration!
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Dianne Morgan.
9 Jul 2019
I lost my mum only 2weeks. She was 4 days short of 97. Every day she wore her fushia pink lipstick with matching earrings and beads or pearls. She was a fashion icon to me. I think more elderly people should be encouraged to embrace colour.2
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Suzanne Vial
9 Jul 2019
Iris is an icon. She lives as an open book of passion for fashion and wears her art on Her everyday sleeves. Keep rolling on Iris. You’re a true believer. And thankyou for showing unabashed colour to us all.
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Karen Rechenbach
10 Jul 2019
I love seeing your collaboration with Iris! She is such a fashion icon.
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Suzanne
11 Jul 2019
Love the photos and text- such vibrant colourful confident women
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Claire Houston
11 Jul 2019
I seriously love Iris - she is simply inspirational.
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A Life in Colour - Starring Iris Apfel

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