Bastille Collection

To celebrate the independent, energetic and confident style of the French, Blue Illusion says Vive la France with our Bastille Day Collection. What better way to add deliciously charming features to your winter wardrobe than making a playful homage to all things Parisian. From our Paris Scenic tee to a classic Breton stripe, this new collection invites you to set free your romantic side – you know you want to!

 Paris Top

Take inspiration from our ambassador Iris Apfel, who just adored wearing the new Blossom Pink Trench Coat in our latest campaign. Made from stretch cotton, this trench features tres chic pinstripe lining giving you an elegant reveal - be as theatrical as you dare!


Iris loves the trench so much so that she recently rang from New York to rave about her new Blue Illusion trench, she’d been attending fashion events in the city and all the ladies were commenting on the trench and were dying to know where they could get one from!


Another Parisian’s staple is the Brenton stripe shirt and for this collection we have reimagined the classic with a heart embroidery detail. Try it teamed with our new Bengaline skinny pant which is tipped to be our next best seller with new super-stretch fabric offering the ultimate flattering fit and wonderful comfort.

 Heart Tee

What better way to celebrate the coming of Spring than getting a little spring in your step with our feature Hearts Print. This utterly romantic print is offered as a gathered sleeve blouse, feminine jersey top and also a flowing viscose crepe dress with frill detail.

 Heart Print Blouse

Ultimately, style and confidence starts from within and Blue Illusion created the Bengajean to allow women, from sizes 8 to 20, to feel comfortable and look incredible. This collection adds a youthful twist with a turned-up hem that pairs back cheekily with our Embroidered Stripe Tee or the perfect for layering Cotton Knit, to create an oh so easy elegance. Add our Red Luna Tassel or Alana Classic Loafer and look in the mirror - tres parfait!

 Stripe Tee

Remember we are here for you at Blue Illusion and we love helping our customers express their own unique style. We understand that there’s no one-size-fits-all approach to style and our boutique managers are available for personal styling appointments. Whether it’s just a little advice, a wardrobe refresh or a special occasion - all you need to do is make an appointment and then it’s all about you.


While we may not be storming the Bastille on July 14, it is a reminder of the wonderful free-spirited and independent French style we love so very much.


Vive la République.



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