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Iris Apfel on the Bengajean and Denim

Describing herself as the world’s oldest teenager, 97 year old fashion icon, Iris Apfel, is our A Life In Colour Campaign Ambassador. 

Iris has acted as a stylist for the wives of nine US presidents, she is a face of MAC Cosmetics and The Metropolitan Museum of Art in New York created a show around Iris’ fashion collection.

What better woman to select for our A Life in Colour campaign. Iris is famous for living a wonderfully colourful life and her passion and bold use of colour is world-renowned.

Iris herself says “I never met a colour I didn’t like” and “Let's face it, life can be dull; you might as well have a little fun with colour when you dress."

The images for our A Life in Colour campaign were taken at Iris’ home in New York and Iris was free to mix and match our Blue Illusion pieces with her own accessories.

Iris has been a long time fan of the Blue Illusion Skinny Leg Bengajean. Iris says she owns every kind of jeans you can imagine, but the Bengajean is her favourite.

“The Bengajean are the most comfortable jeans I’ve ever worn - they fit so well,” says Iris.

Iris was one of the first women in America to wear denim jeans and tried repeatedly to get a pair of workman’s jeans in her size. Finally the frustrated store keeper found her a men’s size small pair and Iris accessorised these in her own unique fashion.

Of course jeans have come a long way over the decades and Iris thinks the care and attention we put into the manufacture of our Bengajean make them the best in the world.

In the photo shoot, Iris also wore our new Blossom Pink Trench Coat and Paris Scenic Print Tee with her own oversized bangles and chunky necklace. You can accessorise this look with our newest selection of multi-stranded statement necklaces with handbag to match.

The classic beige trench and tapered pant Iris wears in the campaign is the perfect foundation for some theatrical accessorising. Try one of our vibrant silk scarves in your favourite colour and face the winter with a little spring in your step. As Iris says “I’ve always said that the world is so grey - we need more colour than ever”.

The printed layer dress Iris wears with her famous mauve agate necklace is part of our Midnight Jungle collection. Fabrics selected for this collection include silk, tencel, modal and luxurious knits including silk/cotton/cashmere. This lively print story features highlight pops of colour from blossom pink and deep rich sangria.

Our Boutique Managers love to help you experiment and have a little fun selecting outfits. It might be just a hint of colour, or like Iris, you might want to celebrate every colour of the rainbow. Whatever you choose, we’re sure our latest collection will have you inspired to live your life in colour.

2 Comments

  1. Robyn Rountree

    13 Aug 2019

    I just love Iris, she is so unique with her own style, which she carries magnificently . Especially the blue illusion ‘Life in colour’ range. I agree with her that your Bengajeans are the most comfortable fitting jeans I have ever worn of which I have 4 pairs & wear them everyday, they make you look slim & make any outfit stylish. Than you blue illusion Your happy customer Robyn Rountree Kempsey NSW

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  2. Helen Kerrison

    13 Aug 2019

    What a wonderful inspiring lady. Thank you for sharing her story.

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