About Us

about us about us

The History of Blue Illusion

First Blue Illusion Retail Store Opened in Hampton Victoria

First Interstate Retail Store Opened - Mosman New South Wales

Launch of French Lifestyle Concept Store - Moonee Ponds Victoria

Launch of Blue Illusion Chadstone Victoria

50th Retail Store Opened

Craig Kimberley (Former Just Group Owner) Became Chairman And The Board Was Established

Launch of Blue Illusion Online Store

Launch of First New Zealand Blue Illusion Store - Remuera, New Zealand

Over 100 Stores Operate Within Australia & New Zealand

Blue Illusion is a French inspired brand dedicated to the modern woman's pursuit of curated personal style.

Founded by Donna & Danny Guest 20 years ago in Melbourne, Victoria, their dream was to create a boutique that celebrated the spirit of women, their passion for life and generosity of heart. Today, we have over 100 boutiques in Australia & New Zealand still guided by this ethos, under the pillars Fashion, Lifestyle & Community.

With an unwavering commitment to quality & individuality, we create fashion forward classics designed to stand the test of time and help you embrace the Joie de Vivre in everyday.

If you're looking for a rewarding career within a dynamic growing team and believe in outstanding customer service then contact us or view the available positions today.