User Generated Content Competition



  1. The User Generated Content competition is promoted by Blue Illusion Australia Pty Ltd (A.B.N. 65 006 678 566) of 2-8 Inkerman Grove, St Kilda VIC 3182, telephone 1800 208 205.
  2. Information on prizes and how to enter Blue Illusion competitions form part of these Terms & Conditions of Entry.
  3. By entering this competition you are giving Blue Illusion unequivocal and unrestricted permission to repost your photo and use your photo on any of its Social Media channels and / or on at any time within 6 months from the date of the competition.
  4. By entering the competition, entrants accept these Terms & Conditions of Entry.


  1. This Competition is a game of skill. You are required to demonstrate skill, talent, creativity and imagination in your entry.
  2. The competition begins at 4pm Australian Eastern Standard Time (AEST) on 25th August 2021; and ends at 11:59pm AEST on Wednesday 8th Sep 2021, (Promotion Period).
  3. Entry is open to all Australian residents over the age of 18 years old.
  4. To enter the Competition, you must, during the Promotion Period:

    a. Upload a photo of yourself wearing our new collection (Items in the sale/outlet section of our website not included) to Instagram.

    b. Tag @blue.illusion in the post and use the #blueillusion

  5. You need an Instagram account to enter the Competition.
  6. This Competition is in no way sponsored, endorsed or administered by, or associated with Instagram.


  1. There will be 1 winner of the competition
  2. Selected at 2-8 Inkerman Grove St Kilda VIC 3182 on Friday 10th September.
  3. On this day the winner will be announced on Instagram Story and contacted via Instagram direct message.
  4. The judges' decision is final and binding. As such, no correspondence will be entered into.
  5. We may draw additional valid reserve entries and record them in case:

    a. an invalid entry or ineligible entrant is selected as a winner; and

    b. we elect to replace this winner with the reserve winner.


  1. The prize is valued at $100.
  2. It includes 1 x $100 Blue Illusion voucher to be used online.
  3. Please allow up to 30 days for delivery of prizes from the draw date. The prize will be sent to the winner’s preferred email address. The Promoter and prize suppliers will take no responsibility for prizes lost or damaged in transit.
  4. Unless expressly stated, all other expenses become the responsibility of the winner.
  5. Unless expressly stated, prizes are not transferrable.
  6. If any prize is unavailable, for whatever reason, the Promoter reserves the right to substitute the prize for a prize of equal or greater value. Subject to approval of state regulatory authorities.
  7. The Promoter shall not be liable for any loss or damage whatsoever which is suffered (including but not limited to indirect or consequential loss) or for any personal injury suffered or sustained in connection with the prize except for any liability which cannot be excluded by law.
  8. Prizes are not redeemable for cash, credit or product and no exchanges are offered.


The laws of Victoria govern Blue Illusion competitions. Individual State & Territory laws also apply.