Our Community

Blue Illusion Community Blue Illusion Community

Thinking global, acting local

Every day we strive to create memorable experiences for our Blue Illusion Community that empower, support & celebrate each other.

Guided by our pillars of Fashion, Lifestyle & Community, we aim to make a difference to people’s lives by supporting charities and causes that improve the happiness, health and well-being of communities across the world.

Together we can create meaningful ways to foster positive social and environmental change.

Every year we set out to raise a $400,000 donation through our styling workshops and community events, and every year we get a little bit closer!

These donations go to supporting the incredible work fulfilled by our charity partners, but it doesn’t stop there. Your generosity will have an everlasting impact on those lives that these charities have helped and continue to support.

1083 charity events held in Blue Illusion Boutiques

Together we have raised over 5.5 Million dollars since 1998!

119 World Vision Sponsored Kids

Significant donations raised to support the Australian bushfire crisis

Our Charity Partners

Olivia Newton-John Cancer Research Institute Olivia Newton-John Cancer Wellness & Research Centre Balilife Foundation Baker Heart & Diabetes Institute The Smith Family World Vision Official Kids Can Suppor

Get Involved

Blue Illusion boutiques regularly host charity styling events, with a per centage of sales donated to a nominated charity.

If you’re interested in holding a styling event for your favourite charity or non-profit organisation.

Upcoming Events

Interested in attending a styling event? Check out our Event Guide to see what’s happening at your local boutique.