Community is the couer (heart) of why we do what we do at Blue Illusion.

Guided by our founding pillars of Fashion, Lifestyle & Community, each day we strive to make a difference in the world by partnering with charities and causes that bring joie, health and well-being to the wider global community.  

In 2023 alone we proudly raised over $290,000 for charity through our styling events.

To date Blue Illusion has raised over $6,000,000 for charity and sponsored 278 children through World Vision.

Key Achievements in 2023

New Projects for 2024

We've proudly pledged support for sustainable projects through World Vision's FMNR project in Kenya.

Get Involved

Every year we set out to raise a $400,000 donation through our styling workshops and community events, and every year we get a little bit closer!

These donations go to supporting the incredible work fulfilled by our charity partners, but it doesn’t stop there. Your generosity will have an everlasting impact on those lives that these charities have helped and continue to support.

Style With Substance

Creating apparel that inspires a better lifestyle while considering each element of impact throughout its lifecycle.