Our Blue Print:
Timeless, Ethical & Responsible.

At Blue Illusion we believe in sustainability. From the first sketch to the last stitch, we are committed to superior quality products that are timeless, created ethically, and environmentally responsible. It's our Blue Print.

Better Cotton Initiative

Blue Illusion respects the environment and, as such, is a proud member of the Better Cotton Initiative. We are committed to sourcing 70% of our Cotton as “More Sustainable Cotton” by 2025. More Sustainable Cotton includes cotton sourced as Better Cotton*, Recycled, Fair Trade and Organic Cotton. By choosing Cotton products from Blue Illusion, you are supporting more responsibly grown cotton, making global cotton production better for the people who produce it, better for the environment it grows in and better for our future. 

Better Cotton is not physically traceable to end products. However, BCI Farmers benefit from the demand for Better Cotton in equivalent volumes to those we 'source.'


We design classic pieces with trend inspired twists that will never go out of fashion. Made from luxury fabrics that are made to last, we create wardrobe favourites that you'll wear over and over again - it's part of our commitment to reduce textile waste worldwide.


We nurture a community that empowers, supports and celebrates each other at both ends of the supply chain, which is why we only partner with likeminded suppliers who share our high standards & vision. We work together on the ground to ensure they adhere to international labour standards and provide a safe and respectful working environment for their workers.


We understand natural is better: for you, for workers & for the environment, which is why 98% of our collections are made from natural fibres. Our promise is to decrease our environmental impact every season by increasing the numbers of sustainably certified and organic pieces in our collections, including Global Organic Textile Standard(GOTS), the Better Cotton Initiative (BCI) & OEKO-TEX recognised fibres and processes.