Sustainability Hub

United

2020 and Beyond

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From Our Founder

“We aim to constantly improve our sustainability by creating garments with excellent quality in mainly natural fibres and supporting fair wages and safe working conditions across our business and supply chains. We are focused on improving our systems to audit and control our impact on the world, and commit to updated reporting on our improvements each year.”

An update

As a proud Australian fashion company Blue Illusion have been honoured to be Baptist World Alliance participants in recent years. Our focus this year however, has been on our supply partners, their workers, and our business during these challenging times.

Working from our pillars of Lifestyle, Community and Fashion, we understand that what we do has an impact and we take our responsibilities seriously. We believe in listening to our workers and are constantly evolving in line with ethical trade. We are devoted to the ongoing betterment of our business as we offer transparency and honesty in our processes.

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At Blue Illusion we are continuously working toward a more sustainable future that minimises our footprint on the planet. We continue to be members of Aid For Trade, supporting the economic growth of communities in developing countries.

Since 2019 we have worked with World Finds, an initiative that empowers women and girls in India through fair trade. As part of our International Women’s Day campaign in 2019 we sold World Finds necklaces, bracelets and earrings. Each piece is artisan-crafted and supports business women, as well as young girls entering school programmes.

We also collaborate with The Better Cotton Initiative, the largest sustainable cotton programme on the planet, training over 2 million farmers in 21 countries on more sustainable cotton practices. Our aim was to have 100% of the Bengajean® collection in BCI and we have achieved that goal as of 2020.

Over the next year we are identifying further opportunities to increase the number of Fair Trade factories we work with.

Fair trade logo World Finds logo BCI cotton logo
sustainability logo

At Blue Illusion we are continuously working toward a more sustainable future that minimises our footprint on the planet. We continue to be members of Aid For Trade, supporting the economic growth of communities in developing countries.

Since 2019 we have worked with World Finds, an initiative that empowers women and girls in India through fair trade. As part of our International Women’s Day campaign in 2019 we sold World Finds necklaces, bracelets and earrings. Each piece is artisan-crafted and supports business women, as well as young girls entering school programmes.

We also collaborate with The Better Cotton Initiative, the largest sustainable cotton programme on the planet, training over 2 million farmers in 21 countries on more sustainable cotton practices. Our aim was to have 100% of the Bengajean® collection in BCI and we have achieved that goal as of 2020.

Over the next year we are identifying further opportunities to increase the number of Fair Trade factories we work with.

Fair trade logo World Finds logo BCI cotton logo
Fair trade photo

As part of our commitment to our communities we support both local and global charities. These include World Vision, The Baker Heart and Diabetes Institute, Bali Life, The Smith Family, and The Olivia Newton-John Cancer, Wellness & Research Centre along with local charities supported directly by our boutiques.

World Vision Baker Heart & Diabetes Institute Balilife Foundation
The Smith Family Olivia Newton-John Cancer Research Institute Olivia Newton-John Cancer Wellness & Research Centre

Our Goals

Goal 2020

We are proud to say that we have achieved our 2020 goal of having 100% of our Bengajean® collection in BCI cotton, and we will continuously work toward best cotton practices.

Goal 2021

We are improving sustainability in our fabric selection by using Eco Vero certified viscose fabrications in Winter 2021 collections.

Goal 2023

As a part of our growth strategy we aim to reduce our environmental impact by removing all plastic from the business by 2023.

COVID19

Through a challenging year managing Covid19, Blue Illusion continued to operate as a proud Australian business with strong community values. Our aim has been to protect the livelihoods of our entire Blue Illusion community by protecting the company. This has meant looking after our team. Our plans were to ensure our business had a strong future, to enable us to support our suppliers and protect our workers. When our foundation is strong, so too is the foundation of our suppliers.

The safety of our team is always our priority and we constantly work to protect their health at all times. As part of our commitment to safety we have a Covid safe plan which includes:

  • Preserving all jobs for all employees
  • Repurposing team members from affected operating areas to other functions.
  • Supplying all PPE equipment (Personal Protective Equipment) and ensured strict operating policies to protect team members and customers.
  • Strict cleaning requirements at stores and head office.
  • Adhering to all state government requirements pertaining to trade and annual leave.
  • Strict store and public safety operations.
  • Revised physical distancing layouts.
  • Flexible arrangements for employees with children.
  • Keeping team members informed and updated at all times.
  • Continuing comprehensive reviews of processes as part of the current restrictions, and as state government rules require.

Supporting Our Partners

Blue Illusion has longstanding relationships with our suppliers and we pride ourselves on commitment to our collective future. This includes upholding sustainable practices and creating a foundation within which our community can flourish. At Blue Illusion we have committed to:

Supporting our suppliers now and into the future

During Covid19 we have maintained contact via emails and telephone calls to check in on the wellbeing of our suppliers. This includes ongoing communication of relevant changes and Covid19 restrictions.

Listening to the voices and experience of our workers

We conduct annual audits across all our factories in addition to visits from the production team. If factories are closed then audits are conducted upon reopening as per our factory social compliance audit schedule. Third-party QC inspections were conducted during the period after the shutdown.

Supporting workers at risk

Through continued engagement with suppliers we ensured the suppliers paid their workers as per their legal requirements. In areas of job losses, we fully assisted where possible, for example when a factory reached out to us regarding potential job losses and workers migration, we supported the workers by paying the factory before the goods were finished.

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Supplier Code of Conduct

Blue Illusion has a suppliers code of conduct that must be adhered to by all those involved in the manufacturing of our products.

The key requirements to our code are:

Ethical standards

Ethical standards

Environmental stewardship

Environmental stewardship

Zero discrimination

Zero discrimination

No child or forced labour

No child or forced labour

Freedom of Employment

Freedom of Employment

Safe and hygienic work conditions

Safe and hygienic work conditions

Animal welfare

Animal welfare

Fair Pay

Fair Pay