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Discover our premium silk scarves and beaded bag created in collaboration with gifted Yorta/Juru artist Shanai Kellett.


Digital Magazine

Issue 62 | Boulevard Saint-Germain

Discover our latest L’Édition, a feast of fashion and history that celebrates the rich history and dazzling nightlife of Paris’ most enchanting boulevard – Boulevard Saint-Germain.  And just for you, we’ve included our insider's guide to the area. We guarantee this issue is one you won’t want to miss!

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Discover Joie De Vivre

Paris in Springtime

Paris in Springtime: Together Through the Tuileries

For those of us who love nothing more than to immerse ourselves in nature’s beauty, comes Jardin des Tuileries...

3 Winter Outfits

Our Top 3 Winter Outfits To Wear This Winter

For this winter season? You’ll never have to sacrifice style and sophistication for functional warmth....

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with a complimentary styling session at any of our Blue Illusion boutiques.
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Blue Illusion is a French-inspired women’s lifestyle brand, founded with a dream to combine timeless style with exceptional service. Shop the latest clothing and accessories collections online now. Shop now, pay later available. Free shipping on orders over $150.

We, the team at Blue Illusion, acknowledge the Traditional Custodians of this land where we work and live. We acknowledge their spiritual and cultural connection to land, waters, and community. We pay our respects to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.  We, as a company will continue to listen, learn, and engage in meaningful conversation and standing beside the First Nations community as an ally, and as a friend.