FROM OUR FOUNDER

 

“When my late husband, Danny and I founded Blue Illusion over 37 years ago, we both envisioned a brand that could be so much more than just a brand. We dreamed of celebrating the spirit of women through changing lives for the better.

Today, in 2023, our team at Blue Illusion operates by those same values, our pillars of Fashion, Community and Lifestyle. 

As the world turns its focus on the urgent need for sustainability, Blue Illusion is committed to being part of the solution rather than part of the problem.

Step by step, we are on a journey to transform our practices, reducing our carbon footprint, so that the generations to follow us will be proud of the choices we have made.

I know we still have a long road ahead, both in fashion and globally but am proud to say we are committed to our sustainability goals and look forward to sharing the progress we have made.”

- Donna Guest, Founder

Style With Substance: 2023 at a glance

At Blue Illusion, we recognise the impacts of our industry and that our customers want to enjoy our clothes knowing that they don’t come at a cost to people or planet. That’s why we're committed to style with substance: creating apparel that inspires a better lifestyle while considering each element of impact throughout its lifecycle.

1. Low Impact Operations: We have proudly eradicated virgin plastics from all garment production, replacing plastic garment bags with 100% compostable cornstarch bags. 2. Sourcing Sustainable Materials: In the last 12 months we have introduced Good Earth Cotton® into our Bengajean® collection.3. Partnerships: This year we partnered with programs such as Upparel to improve circularity for our products end of life. We also planted 15,000 trees by partnering with One Tree Planted.4. Ensuring Ethical Supply Chains: By partnering with external auditors we ensure that workers receive fair wages and that the factors we work with are free of modern slavery. We have long standing relationships with our suppliers and are in regular communication. We currently meet all standards for workers rights.

Our Actions for 2023

1. Low Impact Operations: We have proudly eradicated virgin plastics from all garment production, replacing plastic garment bags with 100% compostable cornstarch bags. 

2. Sourcing Sustainable Materials: In the last 12 months we have introduced Good Earth Cotton® into our Bengajean® collection.

3. Partnerships: This year we partnered with programs such as Upparel to improve circularity for our products end of life. We also planted 15,000 trees by partnering with One Tree Planted.

4. Ensuring Ethical Supply Chains: By partnering with external auditors we ensure that workers receive fair wages and that the factors we work with are free of modern slavery. We have long standing relationships with our suppliers and are in regular communication. We currently meet all standards for workers rights.

1. Piloting & Implementing new circular apparel solutions2. Continue to ensure our ethical supply chains free of modern slavery3. Educating and empowering our communityWe believe it is vital that we educate & empower our customers with the knowledge, tools and data to not only provide peace of mind, but also to help them become advocates for sustainable fashion. Style with substance is our commitment to apparel that stand the test of time while ensuring better outcomes for people and planet.

Our Next Steps for 2024 and Beyond

1. Piloting & Implementing new circular apparel solutions

2. Continue to ensure our ethical supply chains free of modern slavery

3. Educating and empowering our community

We believe it is vital that we educate & empower our customers with the knowledge, tools and data to not only provide peace of mind, but also to help them become advocates for sustainable fashion.

Style with substance is our commitment to apparel that stand the test of time while ensuring better outcomes for people and planet.

Our Community

Community is the coeur (heart) of what we do at Blue Illusion.

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